WHAT THE REVIEW LOOKS AT
Compare cost per inquiry, booking conversion, attendance, and cost per attended consultation where attribution supports it. Use customer acquisition cost only when the customer outcome is reliably recorded.
+ PLATFORM CAPABILITIES
Understand the gap.
Know where to work.
Explore the questions ConversionSignal helps your business answer—from acquisition costs and location differences to the specialist work that follows.
↗CRMTHE JOURNEY
◎Ad accountsTHE ACQUISITION
ConversionSignalIllustrative previewTHE NETWORK, IN FOCUSSee the location
See the location
behind the number.
3sample locations184consults shown1gap to investigate
LOCATIONCOST / CONSULT SHOWN
Northfield$100
Westlake$113
Eastgate$150
The lowest lead cost.
The highest cost per visit.
EASTGATE / FOLLOW THE FUNNELThe gap opens
The gap opens
after the booking.
Inquiries288
Bookings96
Consults shown48
50% of booked consults arrived.
Review the booking-to-visit experience.
REVSPARK OS / THE NEXT MOVEGive the finding
Give the finding
a way forward.
EG / BOOKING EXPERIENCEFor review
Review the confirmation journey.
Compare the local experience with Northfield before proposing a change.
AMBKAccount manager
+ booking lead
+ booking lead
Owner. Review. Follow-up.
The context stays with the work.
FICTIONAL DATA · SAME PERIODCS / OS
CONNECTED TO THE WORKRevSpark OSContext → Specialist → Review
INTELLIGENCE WITH A NEXT MOVE.SELECT A VIEW ABOVE
EXPLORE THE INTELLIGENCE
The numbers.
And the story between them.
Start with a location, follow its journey, and bring the operating context into view.
01 / LOCATION INTELLIGENCE
Every location.
Its own story.
Find the outlier. Understand the local conditions. Give your next review a place to start.
Explore location intelligence ↗02 / FUNNEL VISIBILITY
Follow the entire journey.
See where inquiries stop becoming visits. Fictional Eastgate example.
03 / CONVERSATION CONTEXT
The context behind the count.
Bring questions, objections, and handoffs into the same investigation.
01 · ACQUISITION ECONOMICS
Follow the spend beyond the lead.
Your ad account can tell you what an inquiry cost. The operating question is what happened after that inquiry entered the business. Connect spend with the available booking and attendance outcomes to see where acquisition economics diverge by location.
Which source looks efficient at the lead stage but loses that advantage before the appointment?
100 inquiries$30 / inquiry
40 bookings40% booking rate
10 attended$300 / attended
↳ The cost changes after the lead.
Fictional Location C · $3,000 spend · Completed cohort.
HOW IT INFORMS THE WORK
Give the media buyer the downstream context for a campaign or budget review. Give the booking team visibility into the stage where people stop progressing.
02 · LOCATION BENCHMARKING
See the spread behind the average.
A network average is useful for a summary. It can conceal the locations that need help and the ones worth learning from. Location-level comparison makes that variation visible without assuming every location operates under the same conditions.
Are these locations performing differently—or are we comparing different offers, periods, or customer journeys?
WHAT THE REVIEW LOOKS AT
Check the location mapping, reporting window, lead mix, offer, and available appointment capacity. Review eligible counts alongside percentages, especially for smaller locations.
HOW IT INFORMS THE WORK
Focus the account review on a specific gap. Use a stronger location as a source of questions and potential practices to test, rather than copying its approach automatically.
03 · FUNNEL + ATTENDANCE
Find the stage that needs attention.
More leads will not resolve every performance problem. Separating inquiry-to-booking from booking-to-arrival helps the team choose where to investigate before spending more or changing creative.
Is the constraint acquiring an inquiry, making contact, booking the appointment, or getting someone to attend?
100 inquiries$30 / inquiry
40 bookings40% booking rate
10 attended$300 / attended
↳ The cost changes after the lead.
Fictional Location C · $3,000 spend · Completed cohort.
WHAT THE REVIEW LOOKS AT
Inspect how stages are defined and recorded. Review contact attempts, appointment status, lead source, and the timing between booking and visit where those records are available.
HOW IT INFORMS THE WORK
Route the issue to the appropriate specialist. A booking-process question belongs in a booking review; an acquisition question needs the media buyer’s attention.
04 · CONVERSATION CONTEXT
Understand what happens in the handoff.
Calls, texts, and emails can explain details that a stage count cannot: the question that went unanswered, the objection raised, or the handoff that left someone waiting. Available conversation records add context to the investigation.
What are customers asking, and how are those questions handled before the next step?
EXAMPLE HANDOFF
“Can someone confirm what I need
before my first visit?”
THE CONTEXTAn unanswered question
before the appointment.
before the appointment.
↳ Bring the conversation into the booking review.
WHAT THE REVIEW LOOKS AT
Assess the available channels and processing scope first. Look at response patterns and conversation examples alongside recorded outcomes. A pattern is a hypothesis to evaluate, not proof that a particular phrase caused a conversion.
HOW IT INFORMS THE WORK
Bring relevant examples into a booking or account review. Prepare a proposed response or handoff change for the responsible team to assess.
05 · NETWORK LEARNING
Turn a local lesson into a useful test.
Operating multiple locations gives you shared experience to learn from. To make it useful, preserve the conditions around a finding: the location, offer, audience, process, and actual change. That gives another operator a reason to test a practice and a way to judge it.
Which parts of a stronger location’s approach are relevant somewhere else?
AObserve
→A stronger location
BCompare
→Relevant conditions
CTest
A defined next step
WHAT THE REVIEW LOOKS AT
Compare the operating conditions and available evidence. Distinguish a repeatable practice from an isolated result or a market difference.
HOW IT INFORMS THE WORK
Choose a comparable location, name the owner, and define the follow-up. Feed the result back into the network’s next decision.
06 · REVSPARK OS EXECUTION
Keep the evidence attached to the work.
The execution layer connects findings to account management, media buying, and booking workflows. Account context informs the proposed action; the owner and review requirements make the handoff explicit.
Who is doing what, what has been approved, and when will the outcome be reviewed?
WHAT THE REVIEW LOOKS AT
Confirm the services and capabilities enabled for the engagement. Separate operator-led work, supervised capabilities, and pilots under validation. Intelligence access and execution permissions are scoped separately.
HOW IT INFORMS THE WORK
Track the proposed change, decision, execution record, and follow-up. Bring those details into the client update so the report reflects the work as well as the numbers.
START WITH YOUR SYSTEMS
Scope the answer
to the available evidence.
Native GoHighLevel integration is available. Other open-API CRMs are assessed during setup alongside your Meta and Google account structure. The available data determines which questions can be answered reliably.
Revenue, retention, market context, and additional outputs require their own source and capability checks. The introductory walkthrough distinguishes the illustrative demo from the capabilities available for your network.
See the inputs and rollout process →Explore a worked sample report →
YOUR NEXT MOVECONVERSIONSIGNAL / REVSPARK OS
Bring your questions.
See the full picture.
A 20-minute introduction to the intelligence, the execution work, and where your network could start.
Book your live demo Free walkthrough · No prospect data required