Check the comparison.
Do the locations share an offer, lead source, and booking experience? Are the outcomes recorded consistently?
+ THE EVIDENCE
Follow the evidence.
Find the next move.
Good decisions start with knowing what the numbers say, how they were measured, and what they cannot establish on their own.
OBSERVED DIFFERENCE23.6ppAFTER THE BOOKING
Google82.7%
Meta59.1%
Calendar-recorded appointment show rate.
Population and measurement method below.
FROM THE PUBLISHED NETWORK ANALYSIS
The lead source changes.
So does attendance.
The homepage finding follows paid-attributed first consults through to calendar-recorded attendance. Its population, period, and source definition are shown beside the figures.
This is an observed difference. It does not demonstrate that a particular intervention caused an improvement. It also does not establish which channel is cheaper per qualified show.
Same offer.
Different attendance.
Appointment show rate by lead source
Same brand, same offer, same booking process, same window.
Share of paid-attributed first consults recorded as shown on the clinic calendar, over those recorded shown or no-show. Counted only from each location's Since RevSpark date, so appointments booked before we managed the location are excluded. June 1 to September 5 2026, same window and population both channels. Channel is the CRM's own source classification.
At current coverage and volume, Meta and Google are within noise on cost per qualified show. What is not within noise is that Meta patients show far less often, so Meta's cost advantage on leads is consumed by patients who never arrive.
Last updated September 2026.Published network finding
WHAT TO DO WITH A FINDING
Move from the difference
to the next question.
Prepare the work.
Choose a specific question for the media buyer, account manager, or booking team. Scope a change that can be reviewed and measured.
Measure the follow-up.
Record the action and review the appropriate outcome after the agreed window. Keep uncertainty visible until the evidence supports a conclusion.
READING THE RESULT
The difference matters.
So does the denominator.
What the figure measures
The rate compares appointments recorded as shown with appointments recorded as either shown or no-show. It is a calendar-recorded attendance measure for the defined population, rather than a count of all inquiries or every appointment status.
The location’s management start date sets the eligibility floor. That keeps appointments booked before RevSpark managed the location outside this comparison.
What it means for a buyer
Lead cost alone cannot tell you the cost of an attended consultation. A channel’s cheaper inquiries can lose their advantage if fewer people reach the next stage.
That makes attendance a useful part of the media review. It does not, on its own, tell the media buyer to move budget from one channel to another.
What still needs investigation
Check the source classification, outcome recording, booking timing, and underlying mix of appointments. Then investigate which changes are feasible for the relevant locations.
A channel comparison is observational. The effect of a confirmation change, a campaign change, or a new booking workflow needs its own follow-up evidence.
FROM REPORTING TO A DECISION
Three reviews.
One shared finding.
The media review
Carry attendance through to the cost calculation where spend and attribution coverage support it. Review channel economics at the same outcome stage and over the same eligible period.
The booking review
Investigate what happens after the appointment is booked. Compare confirmation, timing, and handoff practices without assuming the attendance difference is a staff failure.
The account review
Record the decision, responsible team, and next review date. Keep the client informed about the work in progress and the evidence still needed to judge it.
WHAT COUNTS AS PROOF
A completed action
is only part of the story.
A useful outcome review includes the original finding, the change actually made, the affected locations, and a consistent follow-up measure. It also accounts for other changes in the same window.
Where the evidence is incomplete, the result remains unresolved. Where the result is encouraging, the next question is whether it holds over time and at comparable locations.
The sample report shows that structure. The industry demonstrations use fictional data to make the questions tangible; they are separate from this published network finding.
YOUR NEXT MOVECONVERSIONSIGNAL / REVSPARK OS
See the evidence.
Then follow the work.
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