+ FREQUENTLY ASKED QUESTIONS
Good questions.
Clear answers.
Understand the intelligence, the execution scope, and the first steps for your network.
Intelligence + execution
What is ConversionSignal?
ConversionSignal connects location-level performance intelligence to the work that follows for multi-location businesses. It helps teams compare locations, investigate gaps, and define the next action with its supporting evidence.
Is ConversionSignal only for franchises?
No. ConversionSignal is built for multi-location businesses: company-owned groups, franchise networks, and businesses that combine both. It connects performance across locations to the teams responsible for marketing, booking, and operations. Data access and execution scope are agreed for your business.
What does ConversionSignal analyze?
The analysis connects acquisition data with available CRM and appointment outcomes at the location level. It can include spend, inquiries, bookings, recorded attendance, and conversation context within the agreed scope. Purchase, revenue, and retention analysis depend on the availability and quality of those source records. The capabilities page explains the questions and reviews in more detail.
Why does a location view matter if we already have a network report?
A blended figure can conceal very different operating realities. Two locations may pay the same amount for leads but have different booking and attendance rates. A location view separates those stages so the team can investigate where the difference emerges. A fair comparison also checks the offer, period, source mix, and local conditions.
Is cost per lead the same as customer acquisition cost?
No. Cost per lead divides spend by inquiries. Cost per attended consultation divides attributable spend by recorded attendance. Customer acquisition cost requires a reliable customer outcome. ConversionSignal keeps those stages distinct so an appointment is not silently treated as a sale.
Can conversation analysis tell us what to change?
Available calls, texts, and emails can add context around questions, objections, and handoffs. That context helps prepare a booking or account review. Patterns in conversations should be treated as hypotheses to evaluate alongside outcomes, rather than proof that one phrase or response time caused a result.
Can we copy the strongest location’s approach?
Use it as a starting point for investigation. Check whether the locations share relevant conditions, identify a specific practice, and test it with a defined owner and follow-up measure. A stronger result by itself does not establish which practice produced it.
What will our team receive?
The engagement defines the enabled outputs and reporting cadence. The working structure connects a network performance view, location-specific findings, and an action brief with an owner and follow-up. The sample report shows a fictional comparison and how it becomes a piece of work.
Does every analysis run overnight?
Refresh schedules and reporting cadence are confirmed for the connected sources and enabled capabilities. Do not assume every analysis or execution workflow runs nightly. During rollout we establish when information updates, who reviews it, and when the team receives its next action or report.
How does RevSpark OS fit?
RevSpark OS is the operating layer behind RevSpark’s execution work. It brings together account context, specialist workflows, and oversight. ConversionSignal is the customer-facing intelligence and execution product.
What work does the execution layer support?
The work spans media buying, booking and follow-up, and account management. Available capabilities, services, and review requirements are confirmed for your network. Some tools are operator-led; others are supervised or still being validated.
Does it automatically change campaigns or contact clients?
Connecting your intelligence data does not enable automatic campaign changes or client messages. Execution is scoped separately, including permissions, responsible teams, and required approvals.
Can our existing team or agency keep doing the work?
Yes. Start with intelligence your team can use. Discuss additional execution services and capabilities during scoping; connecting the intelligence does not require handing over every workflow.
Does a finding prove what caused the gap?
No. A measured difference can identify a useful question without establishing its cause. Offers, lead sources, scheduling, and recording practices can affect comparisons. A proposed intervention needs its own review and follow-up measurement.
Setup + access
How long does setup take?
Intelligence setup typically takes 7–14 days, depending on access and CRM compatibility. Execution has its own rollout plan and activation requirements.
Which CRMs are supported?
Native GoHighLevel integration is available. Other CRMs with open APIs are assessed during setup. We confirm compatibility before committing to a rollout.
Which ad platforms are involved?
Meta and Google Ads. We review your account structure and how locations are represented before connecting the network.
What does read-only intelligence mean?
The intelligence connection reads the agreed data without changing source records. Permissions for execution are a separate part of scoping.
Do our locations need new software?
The intelligence connection is established at the network level. Your locations keep their existing CRM. Any additional execution workflow and the people involved are agreed during setup.
Can we begin with a limited rollout?
A subset of locations can be discussed during scoping. The starting population needs enough usable data and appropriate comparisons to answer the questions you want to investigate.
Data + measurement
What information belongs beside a performance figure?
Its reporting period, eligible population, outcome definition, source coverage, and relevant exclusions. A number without that context is easy to misread.
Are the sample demonstrations real client results?
No. The sample report and vertical demonstrations are illustrative. The vertical dashboards contain fictional data and scripted responses. Published findings are presented separately with their measurement context.
Where can I review data protection and privacy?
The Data Protection and Privacy Policy pages describe the currently published practices. Your engagement’s processing scope, access, and contractual requirements should be confirmed before connecting data.
Your first conversation
How long is the introductory call?
The booking calendar offers a free 20-minute introductory call. No prospect data is required.
What will we cover?
The location-level intelligence, an illustrative action and follow-up workflow, and the systems and execution scope appropriate for your network.
What does it cost?
Implementation and service scope are discussed for your network. The introductory call is free; execution capabilities and services should not be assumed to be included in every engagement.
What results should we expect?
A clearer view of the differences worth investigating and the work to address them. Performance improvement is not guaranteed. Its size and timing depend on the local constraint, the action taken, and the follow-up evidence.
Have another question?
Let’s talk it through.
A 20-minute introduction to the intelligence, the execution work, and where your network could start.
Book your live demo Free walkthrough · No prospect data required