Enter your network's actual numbers below. The calculator estimates the annual revenue impact of two specific gaps ConversionSignal finds in every network it analyzes: lead response variance and campaign efficiency variance. When you are done, the number at the bottom is your starting estimate. The Gap Report replaces that estimate with your actual data.
Selecting your vertical pre-populates average customer values. All defaults are editable.
Total across all locations
What % of leads become paying customers
First transaction or first-month revenue per new customer
How long does a typical customer stay?
Customers acquired per month today
160
Your current baseline
Additional customers at +8pt conversion
+32
Per month, no additional ad spend
8-point improvement = avg from lead response optimization in live network data
Additional monthly revenue
$19,200/mo
Customer lifetime value gain
$153,600
Over 8-month average retention
Estimated annual budget waste
$432,000
Budget going to lower-efficiency campaigns vs proven performers
15% estimate based on a live deployment where one best-performing campaign was not deployed across 31 other locations. Your network's actual waste may be higher or lower.
ANNUAL REVENUE OPPORTUNITY
$230,400
From lead response optimization alone
Gap Report investment
$5,000
One-time · Credited against first platform month
Payback period
0.3 months
To recover the Gap Report cost from revenue gains