What is your network's
performance gap worth?

The 8-point conversion improvement
This comes from a live ConversionSignal deployment across a multi-location franchise network. Lead response optimization (specifically getting response times under 15 minutes and adding after-hours coverage) moved average conversion rates from approximately 40% to 48%. Networks with below-average response times typically see larger improvements. Networks already near best-in-class see smaller ones.

The 15% budget waste estimate
Shown live in the demo on a modeled network, ConversionSignal surfaces cost-per-lead spreads of 4x to 10x across identical-brand locations, where a best-performing campaign was not deployed across the rest of the network. The efficiency gap represented approximately 15% of total annual network ad spend. This is one example. Your network's actual waste may be higher or lower depending on how consistently your best-performing campaigns have been distributed across locations.

Customer value
This is the value you entered. For accurate results, use your actual average first-transaction or first-month revenue per new customer. This calculator shows first-transaction revenue plus lifetime retention value separately so you can see both dimensions.

What this calculator cannot tell you
It cannot tell you whether your specific network has a lead response problem, a budget allocation problem, both, or neither. That's what the live demo shows you. These are estimates. A live walkthrough on a real network confirms them against your actual data.